How Goparity Made a 25% Operational Efficiency Gain

Core Challenges Identified

1. Building Payment Infrastructure

Initially, Goparity considered developing an in-house payment system but faced prohibitive costs, substantial resource demands, and regulatory complexities. These challenges would have delayed the launch and increased operational expenses, prompting the shift to partner with a recognized payment provider.

2. Payment Processing Complexities

Despite many available processors, few could meet the specific demands of an impact investment platform. The critical need for e-wallet integration to facilitate smooth transactions became apparent as GoParity struggled with processors that could not support essential features, leading to increased overhead and complex user interactions.

3. Regulatory Compliance Hurdles

As a newcomer, Goparity found adhering to the Ontario Security Commission's worked with the OSC to accelerate their launch and ensure compliance to some of the world's strictest standards. These regulations presented significant obstacles in aligning their business operations with legal standards.

4. Fostering Platform Trust

Establishing trust is crucial in an online-only environment, particularly in a market new to impact investing. The absence of physical interactions necessitated a partnership with a reputable and leading brand to enhance credibility and strengthen investor confidence.

5. Operational Challenges in Transaction Management

Existing payment solutions failed to efficiently handle small investments, leading to prolonged settlement times and a poor user experience. This inefficiency resulted in lower user retention and challenges in attracting new investors.